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We underestimated Zimbabwe – says Varun CEO after Pepsi’s success

Source: New Zimbabwe · 2026-10-30T00:00:13.000Z · Business

We underestimated Zimbabwe – says Varun CEO after Pepsi’s success

VARUN Beverages Zimbabwe chief executive officer (CEO) Vijay Kumar Bahl says the Indian drinks giant underestimated Zimbabwe’s beverage market when it entered the country eight years ago, with demand forcing the company to expand production far beyond its initial projections. Speaking on a panel discussion at the Zimbabwe-India Business Summit on Wednesday, Bahl said the […] The post We underestimated Zimbabwe – says Varun CEO after Pepsi’s success appeared first on NewZimbabwe.com .

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