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From 51 Iweka Road to Ebinpejo Lane, Idumota, these marketers powered Nollywood’s home-video boom

Source: Premium Times · 2026-11-15T14:53:33.000Z · World

From 51 Iweka Road to Ebinpejo Lane, Idumota, these marketers powered Nollywood’s home-video boom

Their iconic “Marketed and distributed by” and “Grab your copy now!” announcements became nostalgic catchphrases, but their investments and networks built an industry. The post From 51 Iweka Road to Ebinpejo Lane, Idumota, these marketers powered Nollywood’s home-video boom appeared first on Premium Times Nigeria .

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