Universities told to use sports to attract alumni funding

Source: MyJoyOnline · 2026-11-13T21:56:47.000Z · Sports

Speaking at the maiden University of Ghana Sports Dialogue on the theme "Repositioning University Sports as a Driver of Institutional Excellence and National Development," Dr Baah-Nuakoh said one of the major challenges facing university sports was the inability of institutions to market sports effectively to students and alumni, thereby missing opportunities to generate financial and corporate support.

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