When Things Go Wrong, Strategy Must Speak First

Source: AllAfrica Global Media · 2026-11-05T10:34:49.000Z · World

[New Times] Imagine waking up to discover that your organisation is trending on social media for all the wrong reasons. Customers demand answers, journalists are calling, employees are confused and the chief executive wants a statement immediately. Yet nobody is entirely sure what happened. In that moment, the greatest danger may not be the absence of a message, but the absence of a clear decision.

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