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When Customer Trust Shrinks

Source: The Namibian · 2026-11-05T13:00:00.000Z · Business

When Customer Trust Shrinks

The book says it is there, but the stock or money is missing. In business, that shortfall has a name: Shrinkage. But when retailers treat paying customers as suspects in their efforts to prevent it, something else risks shrinking customer trust. Shrinkage refers to the loss of inventory or stock due to a variety of differing but interconnected reasons, which we shall later examine more closely. In plain terms, shrinkage means that stock or money recorded in an enterprise’s accounts cannot be found when a physical check, inventory count or audit is conducted. What appears in business books is no

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